Episode 4

full
Published on:

6th Mar 2024

4: Experiments with Amelia Showalter

Amelia Showalter, co-founder and CEO of Pantheon Analytics, former Director of Digital Analytics for President Obama’s re-election campaign, talks to Farrah about the use of data experiments by campaigns to drive donations, volunteerism and turnout in elections. They also discuss the art of redistricting and the importance of local knowledge, and the way vote by mail has evolved, both as a partisan issue and a true driver of voter participation.


AUDIO NOTE: It's all Farrah's fault that the audio is not quite as nice as normal. Reminder not to disturb the Volt 2 during recording. (oops)


Don't forget to hit subscribe in whatever app this is!

Here are all the ways to keep in touch:


No punditry. No predictions. Just the polls and how to make sense of them.


Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Cross Tabs

About the Podcast

Cross Tabs
People • Data • Power
Our world is governed by numbers — surveys, polling, algorithms, and data.

On Cross Tabs, we bring you the stories behind these numbers. This podcast is your introduction to the people, perspectives, and agendas that shape our reality, and call it “public opinion”.

We invite experts to discuss pressing issues and walk us through their methods. You’ll hear about the issues that matter from some of the brightest thinkers in policy and politics, tech and business.

Join us and you’ll learn about how polling works — or doesn’t work — and how research can be manipulated to advance a political agenda. Discover the history of topics in the news and hear insights on culture and society.

And learn what’s really at risk in the race to influence and optimize, well, everything.

The show is hosted by Farrah Bostic, founder of The Difference Engine, where she works as a qualitative researcher and strategist working outside The Beltway to understand what drives business leaders, experts, and people like you so we can all make better decisions.